TESCO Marketing and Healthy Living Essay Example | Topics and Well Written Essays - 3000 words

TESCO Marketing and Healthy Living - Essay Example In 1979, TESCO attained a landmark by having sales of up to one billion pounds. In 1982, the sales of the business doubled, and it had sales of up to two billion pounds. In the same year, the company put up some of the computerized checkouts. The company also was the first to initiate nutritional value of its brand through an initiative referred to as ‘Healthy Eating’. The initiative made the company obtain more consumers because people were interested in the services that it offered. As a result, in 1991, it became one of the biggest independent and petrol retail sellers in Britain. Within few years, the company launched new services and products that included computers for schools, ‘Every little Helps’, and TESCO Organic range. Within a year, TESCO was in a position to improve its customer services through the customer champion’s policy stores. Through the policy, the company became an organic retailer in the UK market (Kingd, Lannon & Baskin 2007, p.90). Healthy brandIn 1985, TESCO launched the healthy eating initiative. The aim of the initiative was to provide customers with information on nutrition and health and the foods that are made for a healthier diet. The company was classified as the leading food retailer in Britain. TESCO also obtained a unique position to communicate with its customers and receive feedback. The customers gave feedback on their current needs and attitudes. TESCO provided information on the food that they eat and where they shop.